Too Busy to Love
Swedish Scandipop collective King of Little Sweden is back with “Dave Is Online”, a song about emotional disconnection in digital times. The mellow vocals of Julia Jonsson remind you of ELIO, with some R&B influences here and there. Certain electronic sounds also evoke echoes of Swedish artists like Romano.
“This is a song about “Online Intimacy”, the band tells us. “Nowadays, we can get swamped by so many messages that we sometimes end up neglecting the ones that we really ought to answer.”
The song took shape as a collective creation process, as is usual for King of Little Sweden. They brainstormed the first ideas at the piano, humming some melodies along the way. Then they produced different versions back and forth between Huskvarna, Verbier, and Stockholm.
“The lyrics were inspired by self-observation.”, they explain. “Always being online: texting, chatting and arranging with other friends, actually missing out on the moment. No hidden message or moral- just an observation of how things are today…”
The sound of King of Little Sweden has evolved from instrumental folk-pop (think The Head and the Heart) to R&B-inspired pop. Their new sound draws inspiration from vocalists like SZA and Kehlani. But pop acts like Lauv and Olivia Rodrigo are somewhere in the mix, too.
King of Little Sweden has been earning a name in the Swedish indie pop scene since 2014. They signed with Rexius Records in 2017.
Their song “Better Off As Friends” (2019) was featured on outlets like Popmuzik (Sweden) and Direct Actu (France).
Their new single “Dave Is Online” will be released in August.
King of Little Sweden
In the snowy wonderland of Verbier, Switzerland, a very artistic family and their friends started recording music together as King of Little Sweden in the spring of 2014. The Scandipop collective evokes an intersection between the cozy vocals of ELIO and electronic influences from Swedish acts like Romano.
The project was born in a studio with a reclusive mystique located 1675 meters above the sea, owned by their producer/manager and uncle, Sven du Gay. In Sven’s own words, his nephews Julia (vocals) and Love (songwriting) had spent many evenings singing and jamming together with the whole family Jonsson around the piano.
Their call to record in Verbier in 2014 was just a very natural invitation to keep up with their musical gatherings. Along came Love’s friends, Johan and Ludvig, to complete the ensemble. The latest addition to the group is Jacob Hallberg (keyboards and new musical ideas).
The ability to transform songs into milk and honey for your ears earned them first place on P3 Osignat’s 2016 top list, a contest where unsigned artists are voted by radio listeners in Sweden. Their combination of urban life and the solitary heights of the Swiss mountains has also given rise to interesting collaborations, such as the mastering work at Abbey Road.
In the summer of 2017, they signed with Rexius Records and have continued to craft their sound ever since. Their song “Better Off As Friends” (2019) was featured on outlets like Popmuzik (Sweden) and Direct Actu (France).