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Moi

Moi

Love & Axel – “Moi”
Out September 12, 2025 via Rexius Records

Swedish brother duo Love & Axel return with “Moi”, a bright, cheeky slice of Swedish pop rap that blends hip-hop energy with pop sparkle and a chant-ready hook. The title nods to Paris while the lyrics stay unmistakably Stockholm—playful, self-aware, and built for singing along: “Moi, moi, moi.”

“Moi” is about backing yourself and taking the leap. Over tight drums and a bouncing low end, the duo flip witty punchlines and snapshots of everyday ambition into a feel-good anthem about going all in. It’s the kind of hook that sticks after one listen and keeps pulling the crowd back on the next chorus.

Written and produced by Love & Axel, the track was mixed and mastered by Björn Saltskog and recorded at ACCA Studio. The production pairs warm synths and crisp percussion with the brothers’ easy chemistry—clean, catchy, and ready for playlists and stage alike.

Sitting comfortably between TjuvjaktHov1, and the groove-first attitude of Anderson .Paak, Love & Axel’s sound is a fresh lane in the Swedish hip hop landscape. It’s witty without being slick, confident without losing its heart.

About Love & Axel
Stockholm-born and Barcelona-shaped, Love & Axel craft a genre-blending vision they call pop-hop—melodic, conversational, and emotionally direct. Since their 2019 debut they’ve released multiple singles and two albums, building a catalogue that favors honesty, melody, and movement. In 2023 they signed with Rexius Records to keep scaling that vision.

Cover art by:  Axel Sundelöf, Love Sundelöf 

September 12, 2025
Single
Swedish Hip-Hop